The Top Car Content Influencers to Watch in 2022
Tim Burton, also more commonly known as “Shmee”, is one of the oldest automotive YouTubers since the creation of the platform in 2005. Just a year after the site was created, Tim started his own channel, and created the “Shmee150” brand in January of 2010.
Tim currently has around 20 cars in his vast collection, ranging from supercars to hypercars to hot hatches and everything in between. Shmee uploads daily videos to his YouTube channel, which consist of vlogs, new car reviews and various road trips he takes around the world. With over 2 million subscribers on his YouTube channel, it is clear that many people love to watch his adventures chasing the supercar dream.
Daily Driven Exotics
DDE, also known as Daily Driven Exotics, is a duo of two Canadian friends, named Damon Fryer and Dave Coulter. Together they make the craziest car content in California, Canada and various other states. Fryer started the company in 2012 and has been upping the levels of car content ever since.
DDE’s car collection consists of supercars and hypercars, and they have built up a reputation for modifying cars nobody would dare to touch and creating crazy liveries and wraps to promote their brand. The dramatic and action packed vlogs have earned them over 3 million subscribers on YouTube with no signs of slowing down.
Supercars of London
Paul Wallace is a 25 year old Supercar enthusiast who started his Youtube channel in 2006. Supercars Of London (SOL) has 600,000 subscribers and over 200 million views and is one of the top five car vlogs in the world. From reviewing the latest cars, road tripping around the world in the fastest, most exotic of cars through to the purchasing of his very own supercar, SOL is considered a market leader and influencer within the automotive industry.
Born and bred in Watford, Hertfordshire, Paul used to drive round his mum’s old Ford Focus and has gone onto owning several supercars including a Lamborghini Gallardo, Mercedes AMG GTS and a matt black BMW M3 and most recently the £190,000 Lamborghini Huracan.
Mighty Car Mods
Another OG to the automotive content industry is Mighty Car Mods, an independent automotive series created by a couple of friends, Marty and Moog, who started filming videos on Marty's mum's driveway in 2007. They've come a long way since then but still have an unwavering focus to show their viewers fantastic automotive projects that they can do themselves at home.
The MCM boys make cars, and they make movies. In fact they do it all, including the music, editing, and automotive with some help from their friends along the way.
Being completely independent, the boys don't have to answer to anyone except their own creative spirit and their focus is on quality over quantity. With over 3.6 million subscribers on YouTube, their content is enjoyed all over the world.
Seen Through Glass
Created in September 2014 by Sam Michael David Fane, 'Seen Through Glass' was initially just a hobby, a way of combining Fane’s love for cars and video making. His goal has always been to capture a life with cars, not a life about cars, as his YouTube channel has gained over 100,000 subscribers in its first year and has gone on to reach a global audience of around 5,000,000 people per month across various social media pages.
Fane has worked with F1 stars such as Sebastian Vettel, Nico Rosberg and Charles Leclerc, presented online series for AOL and MSN, hosted live broadcasts from motorsport events such as the Le Mans 24 Hours, Formula E and Goodwood Festival of Speed and worked with brands such as Tag Heuer, Shell, Pirelli, Amazon, Lotus and BMW.
Car Throttle was started in 2009 after founder Adnan Ebrahim and hosted by Alex Kersten, Ethan Smale and Jack Joy. Dubbed ‘Buzzfeed for cars’, the site quickly evolved into a vibrant community serving over 3 million users who follow the brand on its apps and major social media platforms.
In 2019, Car Throttle was acquired by Dennis publishing, joining a high-calibre automotive portfolio which includes the likes of Auto Express, evo and Carbuyer. In 2021, Car Throttle joined its fellow Dennis automotive brands under the Autovia banner - a new, combined business unlocking further growth for the sector.
Cars With JB
Jonathan "Jonny" Brighton, born October 3, 1995 better known as Cars With JB, is an English car YouTuber. He was born and still lives in London. Cars With JB was created as “the ultimate channel for all car-content desires” driven by his love for cars.
His channel includes up-to-date information on new cars and car advice, with his speciality being finding interesting used cars in a top 5 / top 10 format. Cars With JB currently has over 100k subscribers on YouTube with no signs of slowing down.
AutoTopNL is an online car filming and testing company, they are listed as one of the biggest car review channels in Europe with 20 million+ views every month and over 3 million subscribers. They specialise in vehicles with combustion engines, not eco & green cars, unless according to them it's like, really, really fast.
They review all sorts of performance cars, the channel consists of Reviews, POV videos, Exhaust sounds, Acceleration tests with Launch Control, OnBoard cams and the revving sound of each car. Their more popular videos include Autobahn runs in Germany where he tries to go as fast as the car will allow whilst on the derestricted section of the road.
High Peak Autos
High Peak Autos is run by a guy named Matt who is a car enthusiast and used car dealer based near Manchester, England. Although he wouldn’t technically be classified as an influencer, his channel blew up over the last two years so we thought we couldn’t make this list without at least mentioning Matt.
His YouTube channel currently sits at over 200k subscribers, with viewers always returning to see what used car he has bought to review, sell or use. He is very casual when speaking to the camera, and gives off the feeling that you’re talking to a mate instead of a presenter, which gives his videos the added benefit of relating to the audience.
That concludes our list of automotive influencers in 2022, check out these channels to get some more car content in your life! If you’re looking to buy your next car, check out our used car stock for the best vehicles in the UK. Read more articles on our blog if you’re looking for more motoring related content.